1.
What is the company?
Play station

Who is the target audience:
Males who play football
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor.
How were camera shots and editing used to enhance the message?
They used quick cuts.
What is the slogan/message for the company?
Live in your world play in ours.
Was the message effective? Why or why not?
Yes, because the way the showed the game it was really fast pace and fun.
2.
What is the company?
Budwieser
Who is the target audience:
Male football fans.
What persuasive method used (humor, action, celebrity, human interest, etc.)?
action, humor
How were camera shots and editing used to enhance the message?
The scenary and instant replay.
What is the slogan/message for the company?
Budwieser
Was the message effective? Why or why not?
No. I did not see the connection of beer and the mock football game.
3.
What is the company?
Chrysler
Who is the target audience:
Women.
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity.
How were camera shots and editing used to enhance the message?
Alot of close ups.
What is the slogan/message for the company?
Drive and Love
Was the message effective? Why or why not?
Yes because it was not targeted for me but girls seemed to like it.
4.
What is the company?
Pepsi Twist
Who is the target audience:
21-35 at the time of this commerical aired.Because they know who the actors are.
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity.
How were camera shots and editing used to enhance the message?
There was zoom out and zoom ins for the expression for the actors.
What is the slogan/message for the company?
Its a twist of a great thing.
Was the message effective? Why or why not?
Yes because the connection between the twist was very apparent.
5.
What is the company?
Fed ex
Who is the target audience:
Anyone who watched castaway
What persuasive method used (humor, action, celebrity, human interest, etc.)?
HUMOR.
How were camera shots and editing used to enhance the message?
It showed how the man had to live on the island.
What is the slogan/message for the company?
Message is that fed ex always delivers the package and never opens it.
Was the message effective? Why or why not?
Yes
6.
What is the company?
Dodge
Who is the target audience:
Manly men who buy trucks
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
It shows how
What is the slogan/message for the company?
Grab life by the horns
Was the message effective? Why or why not?
Yes the target audience was men and thats who it applealed to.
7.
What is the company?
Gatorade
Who is the target audience:
Basketball and basketball players.
What persuasive method used (humor, action, celebrity, human interest, etc.)?
celibrity.
How were camera shots and editing used to enhance the message?
Basketball moves.
What is the slogan/message for the company?
Is it in you?
Was the message effective? Why or why not?
Yes showing what the pros drink would want people that want to go pro drink gatorade.
8.
What is the company?
SPORTS CENTER
Who is the target audience:
Sports fans.
What persuasive method used (humor, action, celebrity, human interest, etc.)?
celebirty
How were camera shots and editing used to enhance the message?
Shows that they were looking for the ring.
What is the slogan/message for the company?
none.
Was the message effective? Why or why not?
Yes it was because of the connection of sport talk show hosts.
9.
What is the company?
H AND R BLOCK
Who is the target audience:
18-55 male taxpayers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor and celebrity
How were camera shots and editing used to enhance the message?
Shows what could happen if mistakes are made.
What is the slogan/message for the company?
Double check
Was the message effective? Why or why not?
Yes it shows what could happen to you.
10.
What is the company?
Bud Light
Who is the target audience:
Male beer alcohol drinkers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
humor
How were camera shots and editing used to enhance the message?
shows the clown upside down.
What is the slogan/message for the company?
Make it a budlight.
Was the message effective? Why or why not?
Yes the commerical was funny.
11.
What is the company?
Visa
Who is the target audience:
Anyone who pays with checks
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor.
How were camera shots and editing used to enhance the message?
They showed the basketball players height.
What is the slogan/message for the company?
Everywhere you want to be.
Was the message effective? Why or why not?
Yes it showed how the product was sucessful.